Associations Going Mobile

Questions to Guide Mobile Strategy

Popular app categories:
Games 64%
Social Networking 56%
News 39%
[Nielsen, July 2011

Prediction: Mobile Internet usage will outpace desktop usage within 3 years.
[Morgan Stanley Research, April 2010]

Most popular non-voice cell phone data applications:
Send or receieve text messages 73%
Send a photo or video 54%
Access the Internet 44%
Send or receive email 38%
Download an app 38%
[Pew Internet, Nov 2011]

3% of smartphone users only use voice communications.
[Nielson, July 2011]

35% of American adults own a smartphone
[Pew Internet, July 2011]

20% of American adults will own a tablet by 2014.
[Harris Interactive, Dec 2010]

Brought to you by:

Results Direct


Whether you're just getting started with your mobile strategy or looking to implement a mobile Web site, mobile apps, or both, we can help you on your road to success.