Associations Going Mobile
Questions to Guide Mobile Strategy
- Who does your association want to reach on the go?
- When and where are your stakeholders mobile?
- What does your association offer that's valuable on the go?
- What content and member benefits can your reimagine for mobile?
- How might you create new value through mobile?
- Which mobile devices do your stakeholders use?
- What is not useful on the go?
- What's your budget? What's your timeline?
- Off the shelf app: 0 to 3 months, $0 to $10k
- Web app or mobile site: 1 to 6+ months, $5k to $25k+
- Custom native app: 3 to 6+ months, $10k to $25k+
Popular app categories:
Games 64%
Social Networking 56%
News 39%
[Nielsen, July 2011
Prediction: Mobile Internet usage will outpace desktop usage within 3 years.
[Morgan Stanley Research, April 2010]
Most popular non-voice cell phone data applications:
Send or receieve text messages 73%
Send a photo or video 54%
Access the Internet 44%
Send or receive email 38%
Download an app 38%
[Pew Internet, Nov 2011]
3% of smartphone users only use voice communications.
[Nielson, July 2011]
35% of American adults own a smartphone
[Pew Internet, July 2011]
20% of American adults will own a tablet by 2014.
[Harris Interactive, Dec 2010]
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Whether you're just getting started with your mobile strategy or looking to implement a mobile Web site, mobile apps, or both, we can help you on your road to success.